Lost & Hound

With a focus on the displacement of greyhounds post the greyhound racing bans, my major project focused on shifting cultural perceptions of greyhounds from 'racing dog' to loved family pet. This was achieved by aesthetic choices such as typography, colour and illustration of the branding system, in which acts as a visual language toll that can be utilised across multiple platforms. Ultimately, this system communicates awareness and encourages the audience the adopt greyhounds while also rejuvenating the dignity of the animal.